One expert-led look at your worst data pain: within 48 hours you get the gap in plain language, evidence from your own dashboards and a monthly figure on what it's costing you.
Everyone's checked the setup. The setup says it's fine.
Marketing has stared at the numbers long enough to know something's wrong: GA4 says one thing, Meta says another, and the campaigns they know performed get filed under "Direct". Product can't follow a customer from first visit to subscription without the journey splitting into strangers. And engineering has checked the setup twice – everything went in by the guide, events are flowing, nothing errors.
That's what makes this class of problem so stubborn: it's invisible from where you stand. Every tool reports success, because every tool is doing its job with whatever reaches it. The failure isn't in any one dashboard. It's in what never arrived.
So the audit doesn't start with your setup. It starts in the dashboards where your numbers go wrong and works backwards to what's missing. That's where the gap is visible, and where we can show it to you in evidence you can check yourself.
Not a 40-page assessment of everything. One investigation of the pain that matters most, done properly.
The whole audit focuses on the problem you name – the one with budget riding on it – not a skim of everything.
Annotated screenshots from your own dashboards show what's arriving and what isn't. Every finding is one you can verify yourself.
A conservative, clearly labelled figure for what the gap costs you each month – so the fix can be weighed against a number.
What we'd fix first and why, presented at the readout alongside the evidence. No obligation attached.
The conversion counts, but Meta can't connect it to the click that drove it – so its optimisation learns from half the picture.
An illustrative example – your report names your stack, your destinations and your numbers.
Your side of it is two short calls and some read-only access. No code changes, nothing to install.
Payment is taken securely up front and stays fully refundable. Then you pick your diagnosis-call slot from the calendar, and the scheduling form asks a few questions about your stack and what kind of fix you're looking for, so the call starts warm.
The call takes about 30 minutes: you describe the problem in your words and walk us through how a customer actually reaches you. Together we agree the focus and the read-only access we need – usually one or two dashboards.
We look at what's actually reaching your destinations and write up the report: the gap, the annotated evidence and the estimated monthly impact. Nothing is changed or deployed on your side.
We walk through the evidence together and present a scoped plan for the fix. One call, one decision: proceed and the £250 is credited in full, or don't and it's refunded. The report is yours either way.
The audit assumes you're building infrastructure, not hunting a quick fix. If that's not you, the free call will save us both time.
Proceeding means a 30-Day Implementation Sprint, scoped and priced from what the audit actually found rather than from a rate card. Your engineers implement from our tickets, specs and QA checks, and improvement is measured at the destination: the same dashboards where the audit found the gap.
Once it's live, Fidero takes over the running. You ask for outcomes like "Switch to advanced consent mode" and your configuration updates automatically on the server. No tag manager expertise, nothing to redeploy.
And the subscription doesn't start until improvement is proven against the target we agree. Deciding not to proceed is a clean ending too: the £250 goes back the way it came, and the report stays yours.
Clean data, or you don't pay.
For the implementation, that means measurable improvement against the target we agree upfront – or we refund the implementation fee.
Two short calls and read-only access to wherever the pain shows up – usually a dashboard or two: GA4, Meta Events Manager, your ads account. Some audits need even less, because a surprising amount is visible from outside. No code changes, nothing installed, no engineering time booked.
Then you get evidence that your foundation is solid – genuinely worth having. It's rare: when the numbers don't add up, there's usually a real gap underneath. But if there's nothing worth fixing, we'll say so plainly and the £250 comes back in full.
It's mostly evidence: we walk through what we found and what it means. We do present a scoped plan in the same call, so there's one decision instead of weeks of follow-up. If the answer's no, that's the end: refund issued, report kept, no drip campaign. And plenty of teams take the report away to build the internal case first – it's written to be forwarded.
A free audit is a sales call with a nicer name. The fee keeps the diagnosis honest (we're not running it to earn a pitch) and it keeps the queue short enough to hold the 48-hour turnaround. Since it's refunded if you don't proceed and credited if you do, it nets to nothing either way. Not ready for that? The free call costs you 15 minutes.
The call is 15 minutes of straight talk about whether the audit is worth it for your stack – no investigation, no report, and we'll say so if it isn't. The audit is the investigation: evidence from your destinations, the gap and the monthly impact, in writing.
Almost certainly. The audit examines destinations (GA4, Meta, Google Ads, TikTok, product analytics, your CRM, your warehouse) and how your customer journey moves between systems. If your stack is unusual, mention it in the booking form, or raise it on the free call first.
Where we look. Setup reviews check whether your configuration follows the guides – and it usually does, which is why they come back clear. The audit starts from the other end: what's actually arriving in the tools, not how the setup looks. That's where this kind of failure is visible.
The audit looks at infrastructure, not individuals – we're checking what reaches your dashboards, not reading customer records. Access is read-only, scoped to the one or two tools we agree on the diagnosis call, and yours to revoke the moment we're done. Nothing is installed and an NDA is available on request.
It tells you what's missing, what it's costing you and what we'd fix first – not a step-by-step configuration checklist. That's deliberate: the gaps the audit finds are architectural, and a list of settings wouldn't close them. It would drift the next time a tool or a flow changed. The readout is where the real path gets concrete.
Sure there's a problem worth investigating? Book the audit. Not sure? That's exactly what the call is for.
£ 0
Fifteen straight-talking minutes on whether the audit is worth it for you.
£ 250
A focused investigation of the data problem that's costing you most.
Payment for the audit is taken securely up front and refunds return the same way. The price is £250 + VAT.