Stop guessing. See exactly where your data infra­structure has gaps

Why should I pay £250 for a diagnostic?

Fair question. The £250 investment ensures we're both serious about data infrastructure. It's fully refundable if we're not the right fit (you keep all findings), and credited to implementation if you proceed (making it effectively free). This protects our capacity for teams genuinely building infrastructure rather than exploring quick fixes.

Is the £250 fee really refundable?

Yes - fully refundable if you don't proceed with implementation. You keep all audit findings regardless. If you do proceed, the £250 is credited to your £2-4k implementation package (making the audit effectively free).

Can I start with a free discovery call instead?

Yes. If you're uncertain whether the paid audit makes sense for your setup, book a free 15-minute discovery call first. We'll assess fit and audit value for your specific architecture. If it's a good fit, you can proceed to the paid audit. If not, we'll recommend relevant content instead.

What if I'm not ready to implement?

No obligation to proceed. You get the full £250 refund and keep all audit findings. Many teams use the audit to build internal business cases for data infrastructure investment.

How does this differ from a GTM audit?

GTM audits focus on tag configuration. We assess your entire data infrastructure across three dimensions – attribution completeness, identity resolution and quality governance. We identify not just what's broken, but which teams are impacted and what fixing each gap delivers in measurable value.

What if we're already using Segment or server-side GTM?

Great question - we get this often. Segment and server-side GTM are powerful platforms that solve important problems.

We assess a different layer: data completeness across your entire infrastructure. Even teams using CDPs or server-side GTM often have gaps in identity resolution, consent enforcement or attribution context preservation that create multi-team trust issues. We're not auditing your CDP - we're auditing whether your complete data infrastructure (including your CDP) delivers trustworthy data across all three dimensions.

What happens after the audit?

We present your findings on a 30-minute review call (included in your £250), walking you through each gap and discussing your options for addressing them. After the call, you receive the comprehensive findings PDF via email. If you choose to implement fixes with us, we offer a Data Infrastructure Migration package (£2-4k, £250 audit fee credited) delivering measurable improvements across all three dimensions in 30 days. No obligation to proceed.

Does this impact site performance?

The audit itself has zero impact – we're only analysing architecture. If you proceed with implementation, our SDK is lighter than typical analytics tags and often replaces multiple existing scripts, reducing your overall tag burden.

How long does the audit take?

48 hours from your diagnosis call to your review call. Total time commitment from you: 50 minutes across two calls (20 min diagnosis + 30 min review).