Data Audit

Stop guessing. See exactly where your data infra­structure has gaps

Zero-code diagnosis in 48 hours. We'll show you which dimensions need improvement - attribution, identity or quality - and what fixing them is worth.
Book a 20-min call

or request via email

Who this is for

You're in the right place if you're:

  • Infrastructure-minded teams at subscription apps (fitness, wellness, dating, education, media) or travel/booking platforms
  • Experiencing multi-team trust issues - marketing can't prove ROI + product can't track journeys + engineering are stuck maintaining tracking
  • Building foundational infrastructure - not looking for quick campaign fixes

You know this pain: multi-domain flows drop click IDs, user journeys fragment across domains, different departments report different numbers. This audit shows you exactly which infrastructure gaps cause those problems and how to fix them.

Not right for: Quick campaign fixes, teams wanting to learn tag managers themselves, or teams seeking single-purpose attribution tools.

What you'll get

Complete infrastructure diagnosis in 48 hours

✓ Traffic-light scores across three dimensions (attribution, identity, quality)

✓ Top 3 fixes ordered by ROI and team impact

✓ Multi-team gap assessment - which teams are affected and how

✓ 20-minute diagnosis call to understand your architecture (or skip and go async via form)

✓ Optional review call to discuss findings and next steps

✓ Baseline for 30-day proof if you proceed to implementation

No generic recommendations. Every finding is specific to your setup, with concrete actions showing what each team gains from fixing each gap.

What we diagnose

Three dimensions of data infrastructure completeness

Here's what we assess in your infrastructure:

Complete Attribution

Campaign context preservation

  • Click ID survival (gclid, fbclid across redirects)
  • UTM parameter capture and persistence
  • Cross-domain attribution context
  • Offline conversion mapping (server-finalised events)
  • Gaps preventing ≥85% attribution completeness

What this means for marketing: Identify exactly which gaps cause conversions to lack attribution context.

Complete Identity

User journey unification

  • Cross-domain session linking capability
  • Anonymous→known user merge
  • Identity fragmentation across marketing web + product experiences
  • GA4 session bridging for server events
  • Gaps preventing ≥90% identity resolution

What this means for product: Diagnose why user journeys fragment at domain handoffs.

Complete Quality

Data accuracy and governance

  • Consent enforcement consistency across destinations
  • Duplicate event detection
  • Delivery success rates to all platforms
  • Tag governance and maintenance burden
  • Gaps preventing ≥95% consent enforcement, 98% deduplication, 99% delivery

What this means for engineering/legal: Audit consent gaps creating compliance risk and maintenance burden.

What we assess

Data completeness against industry benchmarks

We evaluate your infrastructure against proven standards for complete data:

  • Attribution Context Completeness: Current vs ≥85% benchmark
  • Identity Resolution Coverage: Current vs ≥90% benchmark
  • Consent Enforcement: Current vs ≥95% benchmark
  • Deduplication Rate: Current vs 98% benchmark
  • Delivery Success: Current vs 99% benchmark

Each metric includes your current performance, the target benchmark and which team is impacted. You'll see exactly where infrastructure investment delivers value - not just "marketing needs better attribution," but "closing this specific gap recovers 20-40% of lost conversions (view methodology) for your marketing team whilst giving product complete activation funnels."

How it works

Simple, fast, transparent
Step 1: Book your diagnosis call (or go async) 20-minute call to understand your architecture - or skip the call and complete the form for asynchronous assessment.
Step 2: We analyse your infrastructure 48-hour expert analysis of your data infrastructure completeness across all three dimensions (domains, checkout flow, CMP, destinations, consent enforcement, identity resolution).
Step 3: Findings delivered via email Comprehensive PDF with traffic-light scores for each dimension and ROI-ordered recommendations for each major finding.
Step 4: Optional review call Discuss findings, answer questions and explore next steps if you want to implement fixes.
How it works diagram

What we need from you

Minimal effort, maximum insight

To conduct the audit, we'll need:

✓ Root domains list - marketing site, checkout, booking engine, app domains

✓ Checkout/payment flow description - brief overview of your user journey

✓ CMP vendor - OneTrust, Cookiebot, etc.

✓ Primary paid channels - Google Ads, Meta, TikTok, etc.

✓ Current destinations - GA4, product analytics, marketing tools receiving your data

That's it. No lengthy questionnaires. No implementation work. Just the basics to understand your setup.

Privacy & security

Your data stays yours

  • Zero-access audit – we don't touch your customer data
  • Architecture review only – we assess infrastructure, not individual users
  • Findings delivered via email – PDF report sent directly to you
  • NDA available – upon request for sensitive architectures

DPA available on request · Sub-processors list

FAQs

Quick answers to common questions

Is it really free and zero-code?

Yes. The Data Infrastructure Audit is completely free with no hidden costs. We review your architecture using domain analysis and diagnosis call insights – no code changes, no access to your data required.

What if I'm not ready to implement?

No obligation to proceed. You keep the audit findings and can implement fixes yourself or revisit later. Many teams use the audit to build internal business cases for data infrastructure investment.

How does this differ from a GTM audit?

GTM audits focus on tag configuration. We assess your entire data infrastructure across three dimensions – attribution completeness, identity resolution and quality governance. We identify not just what's broken, but which teams are impacted and how fixing each gap delivers value.

What if we're already using Segment or GTM?

Great question - we get this often. Segment and server-side GTM are powerful platforms that solve important problems.

We assess a different layer: data completeness across your entire infrastructure. Even teams using CDPs or server-side GTM often have gaps in identity resolution, consent enforcement or attribution context preservation that create multi-team trust issues. We're not auditing your CDP - we're auditing whether your complete data infrastructure (including your CDP) delivers trustworthy data across all three dimensions.

What happens after the audit?

You receive your findings PDF via email. You can optionally book a review call to discuss the findings and ask questions. If you want to implement fixes, we offer a Data Infrastructure Migration package delivering measurable improvements across all three dimensions in 30 days. No obligation to proceed.

Does this impact site performance?

The audit itself has zero impact – we're only analysing architecture. If you proceed with implementation, our SDK is lighter than typical analytics tags and often replaces multiple existing scripts, reducing your overall tag burden.

Ready to see where your infrastructure has gaps?

Choose how to get your diagnosis

Option 1: Book a 20-min diagnosis call (recommended)

This is the first step in your free Data Infrastructure Audit.

Talk to a data infrastructure expert and get immediate answers to your specific challenges. In 20 minutes, we'll review your architecture, map gaps across attribution/identity/quality dimensions, and scope your custom audit.

Option 2: Start asynchronously

Prefer to move at your own pace?

Fill in the form below and we'll analyse your data infrastructure within 48 hours. You'll receive comprehensive findings with traffic-light scores across all three dimensions, plus the option to book a review call.

Your primary marketing domain
What best describes your data infrastructure goal?
What infrastructure challenges are you experiencing?
Attribution gaps:
Identity fragmentation:
Quality issues:
Select all that apply
Include any checkout, booking, app or member portal domains
Helps us tailor recommendations to your scale
Current tech stack
optional - select what's relevant
The more specific, the better we can help
Error
By submitting, you agree to our Privacy Policy and Terms of Service. We'll only use your information to conduct the audit and send you the findings.
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