CCR (Conversion Context Recovery) Methodology

The Promise: "Attribute the 30%+ of conversions that currently go dark"

This metric is our Conversion Context Recovery (CCR) Rate. It represents the percentage of conversions where Fidero successfully restored critical attribution context (like a gclid or fbclid) that would have otherwise been lost due to technical limitations in a standard tracking setup (e.g. browser privacy features, cross-domain redirects).

How We Calculate CCR

The calculation is based on a direct comparison of attributed conversions before and after Fidero is implemented.

• Denominator: All eligible conversion events (e.g. purchases, sign-ups, bookings) recorded within the agreed test window
• Numerator: The number of those conversions that were successfully matched or attributed via captured browser state (e.g. gclid, fbclid) where that context was verifiably lost in the baseline setup
• Exclusions: To ensure accuracy, modelled conversions from advertising platforms (e.g. Google's modelled conversions) are excluded from the calculation

Related Metrics

We always pair CCR with supporting metrics to avoid over-reliance on a single figure:

• Internal Attribution Coverage
• GA4 MP Session Link Rate and User Link Rate
• Meta match rate improvement vs baseline
• Google Ads Offline Import Success (≤48h)
• Duplicate-Block Rate

Validation

We verify recovery using platform diagnostics where applicable e.g. GA4 DebugView session join, Google Ads offline import acceptance and Meta Events Manager match results.