Data audit

Your tools only work as well as their data inputs

You've got the right tools - GA4, Meta Ads, Mixpanel, your warehouse. But you can't trust what any of them are telling you - the data is inconsistent and fragmented.

Marketing can't prove ROI when attribution context is lost. Product can't optimise when user journeys fragment across domains. Engineering maintains brittle tracking scripts instead of shipping features. This is the pattern we see constantly.

One implementation, universal improvement across attribution, identity and quality. This means your GA4, Meta and Mixpanel all work from the same trustworthy foundation - no more reconciling different numbers.

Advertising platforms

Meta (Facebook & Instagram)

Meta (Facebook & Instagram)

Conversions API with advanced matching and deduplication. Send from both browser and server - two chances to match, counted once.

  • ≥90% typical match rates with correct identifiers
  • Automatic event deduplication (browser + server delivery)
  • iOS 14.5+ signal recovery for improved attribution
  • Offline conversions support for server-finalised events
Google Ads

Google Ads

Enhanced conversions and offline conversion import. gclid survives your checkout redirect - so Google can attribute subscriptions to the right campaigns even when conversion happens off-domain or days later via webhook.

  • gclid persistence across domains and redirects
  • Enhanced conversions for web (automatic enrichment)
  • Offline conversion imports for server-finalised events
  • Consent-aware tracking with Google Consent Mode v2
TikTok

TikTok

Server-side Events API with advanced matching. Better signal quality for TikTok's algorithm.

  • Combine TikTok pixel with server-side delivery
  • Server-side deduplication (browser + server counted once)
  • Advanced matching rates with enriched user data
  • iOS 14.5+ signal recovery for improved attribution
Snapchat Ads

Snapchat Ads

Conversions API with advanced matching for younger demographics. Strong channel for fitness, wellness and lifestyle subscriptions.

  • Snap Pixel combined with server-side delivery
  • Advanced matching with hashed user data
  • iOS 14.5+ signal recovery
  • Deduplication across browser and server events

Web & product analytics

Google Analytics 4

Google Analytics 4

Server-side Measurement Protocol integration with full session stitching. Your GA4 finally matches your ad platforms.

  • Recover lost client IDs and gclids before redirects destroy them
  • Fix session breaks from checkout and domain changes
  • Enable enhanced conversions automatically
  • Supports both standalone and Firebase-linked GA4 properties
  • Maintain debug view compatibility
Mixpanel

Mixpanel

Product analytics that connects campaigns to behaviour. Answer "which campaigns drive your best users?"

  • Unified user profiles across anonymous and known states
  • See acquisition source on every product event
  • Custom event mapping
  • Retroactive profile updates when identity merges
Amplitude

Amplitude

Product analytics with complete user journey tracking. See the full story from anonymous visitor to retained subscriber.

  • Cross-domain identity resolution for complete user journeys
  • Connect acquisition campaigns to product behaviour and retention
  • Behavioural cohort analysis with acquisition source
  • Track which channels drive activation and retention
PostHog

PostHog

Product analytics and feature flags with unified user context. Connect feature usage to acquisition and retention outcomes.

  • Complete user profiles across marketing and product experiences
  • See which campaigns drive feature adoption
  • Session recording with full journey context
  • Target feature flags based on acquisition source

Data warehouses

BigQuery

BigQuery

Real-time streaming with automatic schema management. Your warehouse becomes the source of truth for subscription analytics, churn prediction and LTV models.

  • Sub-second latency for real-time activation
  • Automatic table partitioning and schema evolution
  • Cost-optimised queries with smart clustering
Snowflake

Snowflake

Continuous sync with Snowpipe streaming. Real-time data activation for subscription retention analytics and ML applications.

  • Auto-clustering for query performance
  • Schema evolution without manual intervention
  • Zero-copy cloning for dev/staging environments
Redshift

Redshift

AWS data warehouse integration with real-time streaming. Optimised for subscription analytics and revenue tracking.

  • Real-time data streaming via Kinesis Firehose
  • Automatic schema management and table partitioning
  • Cost-optimised queries with sort and distribution keys
  • Seamless integration with AWS analytics ecosystem

Consent management platforms

Native integrations with automatic consent signal propagation. We sync your consent state across every destination in real-time - critical when handling personal and sensitive data.

Supported platforms:

OneTrust

OneTrust

Cookiebot

Cookiebot

CookieYes

CookieYes

OneTrust, Cookiebot, Sourcepoint, Pandectes, Complianz, CookieYes, Termly

Payments & subscriptions

Stripe

Stripe

Checkout session tracking and attribution recovery. Attribution survives the redirect to Stripe and back.

  • Session parameters persist through checkout redirect
  • Return URL enhancement with signed parameters
  • Customer ID linking for subscription lifecycle tracking
  • Track from first ad click to subscription renewal

Marketing automation & CRM

Braze

Braze

Multi-channel customer engagement platform. Answer "which campaigns actually drive retention?" then personalise push notifications, in-app messages and email accordingly.

  • User profile enrichment with attribution and behavioural data
  • Trigger campaigns when acquisition source meets product behaviour
  • Cross-channel messaging with unified user identity
  • See which channels drive push engagement and reactivation
Iterable

Iterable

Cross-channel lifecycle marketing. Orchestrate email, push, SMS and in-app messaging with full visibility into acquisition source and product behaviour.

  • Unified user profiles across all channels
  • Journey workflows that adapt to how users were acquired
  • See acquisition source on every lifecycle event
  • Build retention playbooks that connect campaign to churn risk
Customer.io

Customer.io

Lifecycle marketing for subscriptions. Your win-back campaigns can now target based on both acquisition source and product behaviour - not just one or the other.

  • Enrich user attributes with complete attribution data
  • Custom event tracking with full journey context
  • Answer "which acquisition channels respond to email?"
  • Segment by campaign performance and feature usage
Klaviyo

Klaviyo

Email & SMS marketing for subscription retention. Build lifecycle campaigns that connect acquisition source to churn prevention - particularly strong in wellness, fitness and lifestyle verticals.

  • Win-back flows triggered by subscription behaviour and acquisition source
  • Abandoned cart recovery with complete attribution context
  • Segment by acquisition campaign and product engagement
  • Track email revenue attribution through subscription lifecycle
Intercom

Intercom

Customer messaging and support. Your support team sees acquisition source and product history before starting the conversation.

  • Context-aware onboarding that adapts to how users found you
  • Target in-app messages to users from specific campaigns
  • Support conversations with full customer journey visibility
  • Onboarding workflows triggered by subscription lifecycle events
Attentive

Attentive

SMS marketing for subscription retention. Growing channel for lifecycle campaigns in wellness and fitness verticals.

  • Trigger SMS flows when subscription behaviour changes
  • Two-way conversational SMS with full customer context
  • Answer "which campaigns respond to SMS outreach?"
  • Segment by acquisition source and product engagement
HubSpot

HubSpot

CRM and lifecycle marketing. Every contact record includes complete attribution history - from first ad click through subscription renewal.

  • Timeline events with full campaign and behaviour context
  • Custom attribution properties on all contact records
  • Connect acquisition source to subscription revenue and retention
  • List segmentation for lifecycle stage and campaign targeting

Data activation

Hightouch

Hightouch

Reverse ETL - activate your warehouse data everywhere. Here's how they work together: Fidero captures and enriches events in real-time as they happen, your warehouse becomes the source of truth, then Hightouch syncs those warehouse segments back to your marketing tools for audience activation.

  • Sync warehouse segments to marketing platforms
  • Composable stack architecture - warehouse remains your source of truth
  • Audience activation based on complete attribution and behaviour
  • Build audiences in your warehouse, activate everywhere

Custom integrations

Webhook

Webhook

Send enriched events to any HTTP endpoint in real-time. Connect to internal systems, automation platforms, or custom applications.

  • Custom payload mapping with full event context
  • Automatic retry logic with exponential backoff
  • Works with Zapier, Make, n8n, or your own endpoints
  • Complete attribution and identity data included

Need a different integration?

Our flexible architecture means we can connect to almost any platform. Contact us to discuss your specific needs.

Request an integration →

Ready to assess your data infrastructure?

In 48 hours, you'll know which dimensions need improvement - attribution, identity or quality - and which integrations will deliver the most impact for your stack.
Get your data audit

£250 - fully refundable & credited to implementation

Not sure if it's a fit? Book a 15-min discovery call

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