Data Audit

Your tools only work as well as their data inputs

You've invested in GA4, Meta Ads, Mixpanel, your warehouse – but they're making decisions on incomplete data. GA4 doesn't match ad platforms. User journeys fragment across domains. Consent enforcement is inconsistent.

Here's how we make your entire stack more powerful: one implementation, universal improvement. Your existing tools become trustworthy when they work from complete, consistent data.

Analytics & Data

Google Analytics 4

Google Analytics 4

Server-side Measurement Protocol integration with full session stitching. Your GA4 finally matches your ad platforms.

  • Recover lost client IDs and gclids before redirects destroy them
  • Fix session breaks from checkout and domain changes
  • Enable enhanced conversions automatically
  • Maintain debug view compatibility
Mixpanel

Mixpanel

Enhanced product analytics with complete attribution context. Connect acquisition source to product behaviour and retention.

  • Unified user profiles across anonymous and known states
  • Attribution properties on all events (campaign, source, medium)
  • Custom event mapping
  • Retroactive profile updates when identity merges

Marketing Tools

HubSpot

HubSpot

Unified contact records with complete attribution history. Connect first touch to closed revenue.

  • Timeline events with full campaign and behaviour context
  • Custom attribution properties on all contact records
  • Deal and revenue attribution for accurate ROI reporting
  • List segmentation support based on attribution data
Customer.io

Customer.io

Enhanced customer profiles with behavioural triggers. Personalise campaigns based on complete user context.

  • User attributes enrichment with attribution data
  • Custom event tracking with full journey context
  • Journey attribution for lifecycle marketing
  • Segment support for targeted messaging

Advertising Platforms

Google Ads

Google Ads

Enhanced conversions and offline conversion import. gclid survives your checkout redirect.

  • gclid persistence across domains and redirects
  • Enhanced conversions for web (automatic enrichment)
  • Offline conversion imports for server-finalised events
  • Consent-aware tracking with Google Consent Mode v2
Meta (Facebook & Instagram)

Meta (Facebook & Instagram)

Conversions API with advanced matching and deduplication. Send from both browser and server - two chances to match, counted once.

  • ≥90% typical match rates with correct identifiers
  • Automatic event deduplication (browser + server delivery)
  • iOS 14.5+ signal recovery for subscription apps
  • Offline conversions support for server-finalised events
TikTok

TikTok

Server-side Events API with advanced matching. Better signal quality for TikTok's algorithm.

  • Combine TikTok pixel with server-side delivery
  • Server-side deduplication (browser + server counted once)
  • Advanced matching rates with enriched user data
  • iOS signal recovery for mobile app campaigns
Reddit

Reddit

Conversions API integration for campaign optimisation. Better signal quality for Reddit's attribution model.

  • Server-side event tracking with full context
  • Click ID preservation across redirects
  • Conversion deduplication (browser + server delivery)
  • Enhanced attribution for post-click conversions

E-commerce & Payments

Shopify

Shopify

Custom pixel with checkout extensibility support. Attribution stays intact through Shopify's hosted checkout.

  • Works with hosted checkout and custom storefronts
  • Custom pixel API integration for complete data capture
  • Preserves all attribution signals across checkout redirect
  • Shopify Plus optimised
Stripe

Stripe

Checkout session tracking and attribution recovery. Attribution survives the redirect to Stripe and back.

  • Session parameter persistence through checkout redirect
  • Return URL enhancement with signed parameters
  • Customer ID linking for subscription lifecycle tracking
  • Subscription events with complete attribution context

Consent Management Platforms

Native integrations with automatic consent signal propagation. Your consent governance stays consistent across all destinations.

Supported platforms:

OneTrust

OneTrust

Cookiebot

Cookiebot

CookieYes

CookieYes

OneTrust, Cookiebot, Sourcepoint, Pandectes, Complianz, CookieYes, Termly

Data Warehouses

BigQuery

BigQuery

Real-time streaming with automatic schema management. Your warehouse becomes your source of truth.

  • Sub-second latency for real-time activation
  • Automatic table partitioning and schema evolution
  • Cost-optimised queries with smart clustering
Snowflake

Snowflake

Continuous sync with Snowpipe streaming. Real-time data activation from your warehouse.

  • Auto-clustering for query performance
  • Schema evolution without manual intervention
  • Zero-copy cloning for dev/staging environments

Custom Integrations

Webhook

Webhook

Send events to any HTTP endpoint in real-time.

  • Custom payload mapping
  • Retry logic included
  • Works with Zapier, Make, n8n
  • Full event context available

Need a different integration?

Our flexible architecture means we can connect to almost any platform. Contact us to discuss your specific needs.

Request an integration →

Ready to assess your data infrastructure?

Start with a free Data Infrastructure Audit

See exactly where your data completeness gaps are and which integrations will deliver the most value.
Get Your Data Audit (Free)
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