The architectural foundation for trustworthy data

The Challenge

Browsers increasingly restrict tracking. Safari's ITP limits client-side storage to 7 days. Chrome phases out third-party cookies. Ad blockers prevent 20-30% of client events from firing. Cross-domain redirects drop critical identifiers.

Our Solution

• Browser State Capture systematically preserves what browsers are designed to forget. Before any redirect, before any domain change, before browsers can interfere – we capture and persist UTMs, click IDs (gclid, fbclid, msclkid) and session context

• Co-ordinated Client + Server Delivery ensures maximum reach. Events flow from both browser and server to advertising platforms, with deterministic deduplication preventing double-counting. If the browser blocks it, the server delivers it. If the server misses context, the browser provides it

• Privacy-Native Architecture works without fighting the browser. Signed first-party identifiers (HKDF-derived, HMAC-signed), cross-tab synchronisation, and trusted domain decoration. No third-party cookies. No fingerprinting. No scraping

The Challenge

Each tool calculates metrics differently. GA4 sessions don't match Meta conversions. Product analytics can't link to marketing attribution. Your warehouse has raw events but no enrichment. Every team sees different numbers for the same business event.

Our Solution

• Stateful API acts as your data's central brain. Every event – whether from web, mobile or server – passes through the same enrichment pipeline. First touch attribution, last touch attribution, user traits, session context. All computed once, at ingestion, using identical logic

• Canonical Identity Model creates the single customer view. Anonymous visitors become known users. Cross-device sessions merge automatically. Multi-domain journeys unify into one profile. Real-time, deterministic, no batch processing delays

• Zero-Configuration Enrichment works out of the box. No custom functions to write. No transformations to maintain. Core enrichments – attribution models, identity resolution, event deduplication – happen automatically. Complex needs are handled through guided configuration, not code

The Challenge

GDPR, CCPA, cookie banners – every regulation adds complexity. Each destination needs different consent signals. Configuration drift means your GTM container doesn't match your server setup. One misconfigured tag can breach compliance.

Our Solution

• Built into Architecture, not bolted on. The server is the single source of truth. It downloads configuration, enforces consent, validates data and governs routing. Client-side behaviour is dictated by server-side rules. One configuration, universal enforcement

• Unified Configuration Model eliminates drift. Whether sending to GA4 client-side or Meta CAPI server-side, the same configuration applies. Same consent rules. Same data standards. Same governance. Change once, apply everywhere

• Automatic Consent Enforcement respects every choice. The server validates consent before routing any event. Per-integration consent mapping. Category-based controls. Essential overrides for business-critical tools. Events queue pre-consent and replay when granted