Data audit

Complete data infra­structure for B2C subscrip­tion companies

Multi-domain architecture breaks your data. Marketing can't prove ROI. Product can't track journeys. Engineering are stuck maintaining tracking. We're a data platform (Server-First CDP) that fixes all three.
Get your data audit

£250 - fully refundable & credited to implementation

The hidden cost of modern B2C subscription company architectures

You've built a sophisticated customer journey. Multiple touchpoints. Subscription flows. Marketing sites. Mobile apps. Each component best-in-class. But there's a problem.
Every redirect drops attribution context. Every domain crossing fragments user identity across your systems. Every server-finalised conversion needs custom code to prevent duplicates.
Your TikTok ad drives an app install but you can't prove which ones convert to paid. Product sees three separate profiles for the same subscriber. Data teams train churn prediction models missing acquisition source context. Engineering maintains brittle scripts across multiple platforms.
The result? Marketing sees one truth. Product sees another. Data teams build models on incomplete features. Engineering becomes the bottleneck. Your CFO sees different conversion counts from every department and trusts none of them. Six-figure decisions on data you half-trust.
Business woman confused looking at mismatched analytics data

Campaign context preserved everywhere

Fix attribution gaps across domains

Customer clicks your Meta ad, signs up, subscribes - shows as "Direct" in GA4. £50 spent, can't prove it worked. Sound familiar?
We capture click IDs before redirects destroy them, preserve them through domain changes, and enrich server events automatically with complete attribution context.
Complete Attribution (≥85%) includes:
  • Browser state capture before redirects destroy click IDs
  • Cross-domain preservation maintaining context across handoffs
  • Server enrichment with first/last touch attribution (automatic)
  • Co-ordinated client + server delivery (send twice, count once)
Typical proof: 20-40% conversion recovery (view methodology) for B2C subscription companies. GA4↔Meta↔Google Ads convergence within days.
Diagram showing attribution context preserved across domains

From anonymous visitor to retained subscriber

Track complete user journeys across experiences

Anonymous visitor → signed-up user → activated subscriber shows as three separate profiles. Can't connect in-app behaviour to acquisition source. Which campaigns drive best retention? No idea. This is what product teams tell us constantly.
We maintain one profile per user (your single source of truth for identity) with automatic anonymous→known merge. Track the same person across your marketing site, checkout, app and member portal - even before they log in.
Complete Identity (≥90%) includes:
  • First-party identity persisting across domains and devices
  • Automatic session bridging via GA4 Measurement Protocol
  • Real-time identity resolution across all touchpoints
  • Unified user profiles merging anonymous and known IDs
Typical proof: 90%+ cross-domain session linking. Complete activation→retention funnel tracking. Product teams can finally answer "which campaigns drive our best users?"
Diagram showing unified user identity across all touchpoints

Zero-config platform handling attribution, identity and quality

How we deliver complete data infrastructure

You tell Fidero what you need ("Add warehouse streaming to BigQuery") and your configuration updates automatically server-side within 24 hours. Zero tag manager knowledge. Zero containers to publish. Zero deployment action from your team.
What this delivers across three stages:
1. Consent-native pixel - Captures critical browser state before it's lost (click IDs, session context, identity signals), so your attribution stays complete across checkout flows, app handoffs and multiple domains
2. Stateful enrichment API - Enriches every event with complete user journey automatically (first/last touch, traits, identity resolution), so product teams see activation→retention and data teams train models on complete features
3. Quality-governed delivery - Each conversion counted exactly once across all destinations with universal consent enforcement, so your CFO sees the same numbers from every department and legal gets consistent compliance
Technical flow diagram showing pixel to API to platforms

Fast, measurable results across all three dimensions

The 30-day proof process

Day 0: Baseline Capture current data completeness scores and document gaps where each team lacks trust.
Week 1: Diagnose & Align Review your audit report, discuss findings and agree on implementation approach.
Week 2: Deploy & Verify Deploy the Fidero pixel and verify data flow across all destinations.
Week 3: Monitor & Optimise Watch metrics improve in real-time and make any needed adjustments.
Week 4: Review & Decide Review your before/after results and decide whether to expand.
Timeline showing four-week progression with key milestones and timeframes - Day 0 (Baseline), Week 1 (Diagnose & Align), Week 2 (Deploy & Verify), Week 3 (Monitor & Optimise), Week 4 (Review & Decide). Display what happens at each stage with brief descriptors

What we measure across three dimensions

Concrete proof for every team, not promises

We track specific metrics proving data completeness improvements across attribution, identity and quality:

Complete Attribution (target ≥85%):

  • Internal Attribution Coverage: Conversions with complete context ÷ total conversions
  • Meta Match Lift: Improvement in matched conversion percentage vs baseline
  • Google Ads Import Success: Accepted imports within 48 hours

Complete Identity (target ≥90%):

  • GA4 Session Link Rate: Events joining existing web sessions
  • GA4 User Link Rate: Events linking to known users
  • Cross-domain Identity Resolution: Same user tracked across all touchpoints

Complete Quality (targets ≥95-99%):

  • Consent Enforcement: Consistent compliance across all destinations (≥95%)
  • Duplicate-Block Rate: Successfully suppressed duplicate conversions (98%)
  • Destination Delivery Success: Events delivered successfully (99%)

Every metric is measured, documented and reported. Full transparency. No black boxes.

Why teams without tag manager expertise choose us

Traditional tag managers and CDPs require configuration expertise. You need to understand platform features, destination APIs and integration wiring. Then maintain everything when platforms change.

We eliminate that requirement entirely.

What you get without writing a single line of code:

  • Unified identity store with automatic anonymous→user merging - so Product teams see complete user journeys from anonymous visitor through retained subscriber
  • Co-ordinated client + server delivery counting each conversion exactly once - so your CFO sees the same numbers from every department
  • Consent queue and replay enforced server-side per-integration - so Legal gets consistent compliance without engineering bottlenecks
  • Managed adapters handling API changes automatically - when Meta updates their API (happens 2-4×/year), changes deploy server-side with zero action from your team
  • Signed first-party IDs with cross-domain handoff - so attribution stays complete across marketing site, checkout and app experiences

Your tracking keeps working whilst your team ships product features.

FAQs

Quick answers to common questions

How is this different from managed GTM hosting?

Platforms like Stape brilliantly solved the infrastructure problem. We solve configuration complexity. They require you to configure templates and understand GTM. Configuration updates automatically for us - you specify outcomes, it happens automatically. Different problems, different solutions.

What's included in "complete infrastructure"?

Complete Attribution (campaign context everywhere), Complete Identity (user journeys unified across domains/devices), Complete Quality (data accurate, delivered, compliant automatically). One platform, three dimensions, multi-team value.

Is the audit really zero-code?

Yes. The Data Infrastructure Audit uses read-only access and browser developer tools to assess your completeness across attribution, identity and quality. No code changes required for diagnosis.

How do you handle Consent Mode v2?

Our pixel automatically captures consent signals from your CMP and sends appropriate Google Consent Mode parameters. The server enforces consent universally across all destinations, ensuring every tool respects user choices.

What about our existing tracking setup?

We can work alongside or replace it. Most subscription app clients migrate gradually, proving value in one dimension (usually attribution) before expanding to complete infrastructure.

Do you support different billing flows?

Yes. Our pixel works with any checkout flow - hosted redirects (Stripe/Adyen), direct billing forms, in-app purchases, app store billing. We preserve attribution context through all of them.

How does this help Product teams, not just Marketing?

Complete Identity means product teams track activation→retention journeys across your marketing site, app and subscription flows. "Which acquisition channels drive users who actually activate and retain?" gets answered. Same infrastructure benefits multiple teams.

What types of subscription apps do you work with?

We specialise in personal and lifestyle subscription apps - fitness and wellness platforms, dating and relationship apps, life events services, local lifestyle media, community platforms. Built for teams with product analytics needs and warehouse investment plans.

Ready to fix your data infrastructure?

See the difference across all three dimensions in 30 days

Stop making decisions on data you half-trust. See exactly where your infrastructure has gaps across attribution, identity and quality - and get a proven plan to fix them.
Get your data audit

£250 - fully refundable & credited to implementation

Not sure if it's a fit? Book a 15-min discovery call

Cookie Settings
This website uses cookies

Cookie Settings

We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can't be disabled.

These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

These cookies help us to better deliver marketing content and customized ads.

View Cookie Policy