• Platform
  • Pricing
  • Docs
    • Attribution Health Check

    Stop guessing. Get a diagnosis in 48 hours

    Find out exactly where your attribution is breaking and get a concrete plan to fix it. No code changes. No commitments. Just answers.

    Book your 20-minute diagnosis call
    Get your diagnosis via email

    Built for B2C brands with hosted checkouts and cross-domain journeys
    Zero code required, privacy-first review

    Who this is for

    You're in the right place if you have:

    • B2C lead-gen and subscription apps with hosted checkout or booking engines

    • Multi-domain journeys where GA4 ≠ Ads/CRM

    • Teams who need a concrete plan to recover lost conversions

    If your Stripe checkout drops tracking, your booking engine loses click IDs, or your reports simply don't match – this audit will show you exactly why and how to fix it.

    What you'll get

    A comprehensive attribution diagnosis in 48 hours.

    ✓ Traffic-light scores across four diagnostic areas

    ✓ Top 3 fixes ordered by ROI and effort

    ✓ Tailored forecast range for recovered conversions

    ✓ 20-minute review call to agree next steps

    ✓ Optional before/after pack if you proceed to the 30-day proof

    No generic recommendations. Every finding is specific to your setup, with concrete actions and expected impact.

    What we diagnose

    Four critical areas of your attribution pipeline

    Consent & Signal Capture

    • CMP mapping and category configuration

    • Consent Mode v2 implementation

    • Signal persistence and replay capabilities

    • Essential category overrides

    Click-ID Survival & Persistence

    • gclid, fbclid, msclkid capture and storage

    • Cross-domain preservation strategies

    • Redirect chain analysis

    • Parameter stripping vulnerabilities

    User & Session Linking

    • Cross-domain identity persistence

    • Session continuity across touchpoints

    • Anonymous to known user merging

    • Client ID consistency

    Client ↔ Server Event Parity

    • Duplicate event detection

    • Deduplication key implementation

    • Server-side event timing

    • Platform-specific matching requirements

    What we'll measure

    Concrete metrics, not vague assessments

    We evaluate your current setup against industry benchmarks and our proven metrics:

    • Internal Attribution Coverage: How many conversions retain full context
    • GA4 MP Session Link Rate: Server events that successfully join web sessions
    • GA4 MP User Link Rate: Server events that link to known users
    • Meta Match Lift potential: Expected improvement in matched conversions
    • Google Ads Offline Import Success: Current vs. achievable acceptance rate
    • Duplicate-Block Rate: Effectiveness of current deduplication

    Each metric includes your current performance, the target benchmark, and the specific fix required to bridge the gap.

    How it works

    Simple, fast, transparent

  • Day 0: Baseline capture

    We use read-only access and browser developer tools to analyse your current setup. No code. No tracking scripts. Just observation.

  • ≤48 hours: Findings delivered

    You receive a comprehensive report with scored findings, prioritised fixes, and recovery forecasts.

  • Week 1+: Optional 30-day proof

    If you want to see the improvements in action, we'll implement the fixes and prove the value with real data.

    • how-it-works.png

    What we need from you

    Minimal effort, maximum insight

    To conduct the audit, we'll need:

    ✓ Root domains and key hosted flows to review

    ✓ CMP vendor and primary ad platforms you're using

    ✓ Read-only GA4 and Ads access (optional but recommended for deeper analysis)

    ✓ A technical contact for any clarification questions

    That's it. No lengthy questionnaires. No implementation work. Just the basics to understand your setup.

    Privacy & security

    Your data stays yours

    • Read-only diagnostic – no code changes or write access required

    • No PII collected – we don't export or store customer data

    • Privacy by design – our audit process respects your data boundaries

    • Full transparency – you'll see exactly what we're reviewing

    DPA · Sub-processors list

    FAQs

    Quick answers to common questions

    Is it really free and zero-code?

    Yes. The Attribution Health Check is completely free with no hidden costs. We use read-only access and browser tools – no code changes required.

    What access do you need?

    Ideally, read-only access to GA4 and ad platforms for deeper analysis. At minimum, we need your domains and a brief description of your setup. We'll never make changes without your explicit approval.

    How does this differ from a GTM audit?

    GTM audits focus on tag configuration. We analyse your entire attribution pipeline – from browser behaviour through to platform delivery. We identify not just what's broken, but exactly how to fix it.

    How do you handle Consent Mode v2?

    We review your current implementation, identify gaps in signal transmission and recommend specific fixes to ensure consent signals propagate correctly across all touchpoints.

    What happens after the Health Check?

    You'll receive your report and have a review call. If you want to implement the fixes, we offer a 30-day proof programme where we handle everything and guarantee results. No obligation to proceed.

    Does this impact site performance?

    The audit itself has zero impact – we're only observing. If you proceed with implementation, our pixel is lighter than typical analytics tags and replaces multiple existing scripts.

    Ready to see what you're missing?

    Choose how to get your diagnosis

    Option 1: Book a 20-min diagnosis call (recommended)

    This is the first step in your free Attribution Health Check.

    Talk to an attribution expert and get immediate answers to your specific challenges. In 20 minutes, we'll review your tech stack, identify the key breakage points and scope your custom Health Check.

    Option 2: Start asynchronously

    Prefer to move at your own pace?

    Fill in the form below and we'll analyse your attribution pipeline within 48 hours. You'll receive a comprehensive report with findings and fixes, plus the option to book a review call.

    Error

    By submitting, you agree to our Privacy Policy and Terms of Use. We'll only use your information to conduct the Health Check and send you the results.

    Cookie Settings
    This website uses cookies

    Cookie Settings

    We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

    These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

    These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

    These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

    These cookies help us to better deliver marketing content and customized ads.

    View Cookie Policy