Mixpanel

Fidero delivers your events and user profiles to Mixpanel from the server, each carrying acquisition source and product behaviour, resolved to one profile per person.

Channel	Browser + server
Consent category	`analytics`
Deduplication	No event ID – Mixpanel identity is the profile's `distinct_id` (your user ID, or the anonymous device ID before sign-in).
Identifiers	The `distinct_id` (your `user_id`, or `$device:<anonymous ID>` before sign-in), the `$device_id`, and UTM and campaign parameters. Profile traits – email, phone and name – are sent to Mixpanel as-is, unhashed.

What it delivers

Server-side events. Product and conversion events are delivered from the server, so they arrive whether or not the browser is present. The browser leg loads Mixpanel and sends page views
User profiles. Traits and first- and last-touch campaign data are written to the person's Mixpanel profile
Acquisition on every event. Each event carries its UTM and campaign context, so behaviour and acquisition source sit together

What you provide

Item	Detail
Project token	Your Mixpanel project token.

That's everything. Mapping, formatting, hashing and deduplication are already built in – you switch the destination on by requesting it, and the flow is on the Destinations overview.

What's automatic

Identity resolution. Events and profiles resolve to one distinct_id per person, unifying anonymous and signed-in activity
Context enrichment. Device, browser, OS, location and campaign context are mapped to Mixpanel's own properties
Purchase fan-out. A purchase with multiple line items is expanded into one event per item, plus a consolidated purchase event

Enrichment, consent enforcement, delivery monitoring and managed adapter updates apply to every third-party destination – what every destination receives covers the standard treatment.

Event mapping

Fidero's standard events map to Mixpanel's own event names automatically:

Fidero event	Mixpanel event
`purchase_completed`	`Order Completed`
`checkout_started`	`Checkout Started`
`payment_info_added`	`Payment Info Entered`
`item_added`	`Item Added`
`item_viewed`	`Item Viewed`
`item_list_viewed`	`Items List Viewed`
`search_performed`	`Items Searched`
`signup_completed`	`User Created`
`user_logged_in`	`Logged In`
`lead_form_completed`	`Lead Created`
`trial_started`	`Trial Started`
`trial_converted`	`Trial Converted`
`subscription_started`	`Subscription Started`
`subscription_renewed`	`Subscription Renewed`
`subscription_cancelled`	`Subscription Cancelled`