BigQuery
Fidero streams every enriched event into your own BigQuery through the Storage Write API, under a dataset and schema it provisions and maintains for you. The data lands in your Google Cloud project, not ours.
| Channel | Server |
| Consent category | None – your warehouse receives every event that reaches Fidero, regardless of consent state. Consent & privacy covers why |
| Data residency | EU or US |
| Sync cadence | Real-time on Growth and Business, daily on Starter |
What it delivers
Section titled “What it delivers”- Every enriched event. Not just conversions – the complete, attributed record streams in, including events that never touched a browser, like a renewal or a webhook. How the pieces fit traces one event end to end
- The schema every destination reads. Each event lands with its name, type,
identifiers and timestamps in typed columns, and its properties, context and
traits in
JSONcolumns. Data schema lists every field - A latest-traits view. Fidero maintains a
user_traits_viewgiving the most recent value of each trait per user, so you don’t write the window query yourself - A deduplicated events view. Fidero maintains an
events_dedupedview returning one row per event, so a replayed or re-delivered event never double-counts. The events table covers the one case where you’d apply the dedup rule inline instead
What you provide
Section titled “What you provide”| Item | Detail |
|---|---|
| Service-account key | A Google Cloud service-account key (JSON) for an account with permission to write to your project. |
| Dataset and region | Optional – the dataset name and whether it lives in the EU or US. Fidero creates it if it doesn’t exist. |
That’s the whole connection. You enable the warehouse like any other destination – request it, and the same enrichment and delivery monitoring apply. What every destination receives covers the standard treatment.
What’s automatic
Section titled “What’s automatic”- Provisioning. Fidero creates the dataset, the
eventstable, theuser_traits_viewand theevents_dedupedview on first delivery – nothing to set up by hand - Day partitioning and clustering. The events table is partitioned by day on
received_at, so date-scoped queries scan only the partitions they need, and clustered by project, event name and user, so filters on those columns read less data - A schema that absorbs any event. Properties, context and traits land in
JSONcolumns, so a new event shape never needs a table migration - Erasure requests. A delete request for a user removes the rows recorded under their user ID, scoped to the project the request came from – events from before they identified, which carry only an anonymous ID, aren’t matched
The events table
Section titled “The events table”The table holds one row per delivered track event – append-only, so a retry can
land twice. Nested data lands as native JSON, so a new property is queryable
immediately, without a schema change.
| Column | Type | What it holds |
|---|---|---|
fidero_project_id |
STRING |
The Fidero project the event belongs to |
event_name |
STRING |
The event name, e.g. purchase_completed |
event_type |
STRING |
The envelope type – track |
channel |
STRING |
Where the event originated: web, mobile or server |
event_id |
STRING |
The event’s unique ID – the deduplication key |
received_at |
TIMESTAMP |
When the event reached Fidero – the partition column |
timestamp |
TIMESTAMP |
When the event happened |
user_id |
STRING |
The user’s ID, once identified |
anonymous_id |
STRING |
The anonymous ID from before identification |
properties |
JSON |
Event properties |
context |
JSON |
Event context – page, device, library |
user_traits |
JSON |
The user’s traits as of this event |
attribution |
JSON |
Reserved for enriched attribution state – null today |
events_deduped returns one row per event, but it always scans the whole table.
On large date-bounded queries, filter events on received_at and keep the
latest row per fidero_project_id and event_id, so BigQuery scans only the
partitions in range.
The warehouse copy is yours to keep. Data ownership & portability covers what stays with you if you leave.